Audience

High quality circulation is essential to the effectiveness of your advertising

25,257* CIRCULATION

*BPA QUALIFIED 24,737 + NON-QUALIFIED 520 JAN-JUNE BPA 2021

12 ISSUES PER YEAR

58 MINUTES AVERAGE READ TIME

SIGNET ADSTUDY AUG 2020 Diesel Progress’ circulation is audited by BPA Worldwide, the leading auditor of business-to-business magazines

Developed and refined over the course of 87 years, the circulation of Diesel Progress reaches all of the key component specifying levels for equipment and vehicles throughout US, Canada and Mexico.

Diesel Progress is read by design and procurement teams covering:

Off-Highway On-Highway Power Generation/
Stationary
Oil & Gas Marine Specialty/Military
construction commercial trucks generator sets mobile drill rigs commercial military mobile
mining buses welders fracturing rigs pleasure military stationary
forestry specialized work vehicles pump systems pumps special purpose vehicle
agricultural irrigation systems compressors military contractors
lawn & garden refrigeration sets well servicing equipment
commercial turf compressors
lifting/material handling
ground support
rail transportation
rail maintenance

Diesel Progress’ multi-level approach is especially important today, as there is no longer one common specifying and purchasing path for components.

The designand specification activities for engine-powered vehicles, equipment and components is influenced at many levels, often well beyond the OEM engineer.

Diesel Progress reaches key subscribers in all these relevant areas.

If your company operates worldwide, request a media pack from our sister publication, Diesel Progress International, to see further advertising opportunities.

Print is known to drive more engagement than digital, primarily due to its ability to forge an emotional connection with the reader

Circulation by business type

14,712 (58.4%)

Original Equipment Manufacturers

4,653 (18.5%)

System Integrators, Distribution, Services

1,820 (7.2%)

End Users/Fleet Operators

(Operating Companies On and Off-Highway

2,173 (8.6%)

Consulting Engineers, Electrical & Mechanical Contractors/Naval Architects

1,815 (7.3%)

Others

(Government/Military Regulatory Procurement or Operating Groups; Research Organizations; Technical Libraries and others allied to the field)

Circulation by region

21,034

USA

2,455

Canada

205

Mexico

1479

Digital rest of world

Contact

To find out more, please contact Alister Williams

Find out more