Audience
High quality circulation is essential to the effectiveness of your advertising
25,257* CIRCULATION
*BPA QUALIFIED 24,737 + NON-QUALIFIED 520 JAN-JUNE BPA 202112 ISSUES PER YEAR
58 MINUTES AVERAGE READ TIME
SIGNET ADSTUDY AUG 2020 Diesel Progress’ circulation is audited by BPA Worldwide, the leading auditor of business-to-business magazinesDeveloped and refined over the course of 87 years, the circulation of Diesel Progress reaches all of the key component specifying levels for equipment and vehicles throughout US, Canada and Mexico.
Diesel Progress is read by design and procurement teams covering:
| Off-Highway | On-Highway | Power Generation/ Stationary |
Oil & Gas | Marine | Specialty/Military |
|---|---|---|---|---|---|
| construction | commercial trucks | generator sets | mobile drill rigs | commercial | military mobile |
| mining | buses | welders | fracturing rigs | pleasure | military stationary |
| forestry | specialized work vehicles | pump systems | pumps | special purpose vehicle | |
| agricultural | irrigation systems | compressors | military contractors | ||
| lawn & garden | refrigeration sets | well servicing equipment | |||
| commercial turf | compressors | ||||
| lifting/material handling | |||||
| ground support | |||||
| rail transportation | |||||
| rail maintenance |
Diesel Progress’ multi-level approach is especially important today, as there is no longer one common specifying and purchasing path for components.
The designand specification activities for engine-powered vehicles, equipment and components is influenced at many levels, often well beyond the OEM engineer.
Diesel Progress reaches key subscribers in all these relevant areas.
If your company operates worldwide, request a media pack from our sister publication, Diesel Progress International, to see further advertising opportunities.
Print is known to drive more engagement than digital, primarily due to its ability to forge an emotional connection with the reader
Circulation by business type
Original Equipment Manufacturers
System Integrators, Distribution, Services
End Users/Fleet Operators
(Operating Companies On and Off-Highway
Consulting Engineers, Electrical & Mechanical Contractors/Naval Architects
Others
(Government/Military Regulatory Procurement or Operating Groups; Research Organizations; Technical Libraries and others allied to the field)
Circulation by region
USA
Canada
Mexico
Digital rest of world