White paper marketing will establish your company as an authority in your sector, giving you a competitive edge. White papers provide the persuasiveness of an article, combined with the product information of a brochure.
White paper marketing
- Gain highly qualified, targeted leads
- Establish your brand as an authority
- Build a rapport with potential clients
- Educate your audience
- Hundreds of thousands of brand impressions during the marketing campaign
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Whitepapers are a great way to gain high qualified, targeted leads, but how confident are you with creating one?
Download the Ultimate 101 Guide to Copy - Whitepaper Edition to be led through the process and make the most out of your results.
case study: Lawsons Global Recruitment Whitepaper
When Lawsons Global Recruitment (part of KHL Group) opened their first US office, they commissioned a whitepaper to help with business development and to establish themselves as an authority in the industry.
The White Paper has been an excellent tool in our BD process , here at Lawsons. It has been extremely well received by our clients, and candidates, as an insight into talent challenges within their industries. The value has been across functions and levels within organisations, from recruiters to CEO’s. For Lawsons, it has clearly demonstrated that we are truly consultants, and consultative, and we can add value to the wider talent challenges in the market and be perceived as a knowledge base for this – ultimately being a valued and ‘go to’ partner for recruitment and talent services.
Along with over 100 new contacts, the whitepaper proved to be invaluable when conducting business development. Potential and new clients already regarded Lawsons as the experts in their field and trusted the company.
The whitepaper was vital in opening up new opportunities, including an invite to speak on the Crownsmen Show!