6 Steps for Successful SEO
16 February 2022
At KHL, SEO is our most important digital channel, here’s what we focus on to make it a success.
Google ranks sites that have unique, quality content and are fast, responsive and accessible - providing the reader with the information they need in the simplest possible way.
Take a look at where KHL focuses our organic efforts, or you can download our infographic.
Quality Content
Our editorial team are key to the success of our websites. Their industry knowledge and connections is unrivalled, allowing them to produce unique, high-value content, much of which stays relevant for many years.
Site Speed
Site speed is one of the main elements of the “Core Web Vitals” that Google judges websites on and our bespoke CMS has been built in-house with this in mind. The CMS has many different features to improve performance, such as “lazy load” images, which is vital for an image-heavy news site. This means images don’t load until they will be visible on a person’s device.
Mobile-First Design
How a website looks for one person on one device will be different for another person on a different device. Although many of our main audience visit our websites on a desktop, Google rates websites on their mobile performance. Our websites adapt quickly and seamlessly across all devices,
screens and bespoke accessibility settings.
Canonical URLS
With many of our websites having overlapping topics, articles are shared across our different domains, from one central CMS. Google doesn’t rank duplicate content, so every article has a “canonical URL” that tells Google which website to rank and where the content originates.
Site Maps
We have many thousands of articles across our different sites. A standard sitemap would be too large and complicated. Instead we have a series of weekly sitemaps, that list all articles published in a certain week.
Content Boosting
There are many different “signals” that Google uses to determine the importance of content, including shares and popularity. Our content is given a boost through our social media channels and widely-read newsletters. We regularly find our content has been picked up by Google Discover.
Supporting documents
Click links below to download and view individual files.