Sponsored content

Sponsored Content

Sponsored content creates reader engagement when written in a newsworthy format. It displays in a prominent position on the magazine homepage and is included on the relevant magazine weekly newsletter. Sponsored content is designed to educate the reader and increase brand engagement. ​

Sponsored content does not affect user experience.

You may provide images, video embed codes and links in the article back to your website.

Sponsored Videos

Sponsored videos of 1-3 minutes are ideal in capturing your audience. Placed on a high profile portal on the magazine homepage and on KHL’s YouTube channel.​

The KHL Digital Team will monitor your sponsored content and provide a full report on its performance.


Sponsored content works​. Visitors look at native ads 53% more than banner ads and create an 18% increase in purchase intent.​

Sponsored content fights ad fatigue​. As long as the content is relevant and interesting, native advertising engages the audience.​

Visitors know that sponsored content is a form of advertising​. But don’t seem to care.​


Website Sponsored Content Rates
Please note: 15% discount available for non-agency clients
Position Desktop Tablet Mobile USD
Sponsored content 1 & 2
Sold monthly
An opportunity for you to promote your knowledge or expertise on a specific subject, expanding in to a longer article or use video to further engage potential customers. Excellent for lead generation, or building brand awareness. ‘Run of site’.
Headline: (maximum 40 characters inc. spaces)
Standfirst: (maximum 250 characters inc. spaces)
Button text: Max 20 characters including spaces
Article: Max 3000 characters including spaces, five JPEG or PNG images or a link to an article hosted on your website.
Image size: High Res, 3:2 ratio JPEG*
*Images are processed to the best optimized size dependant on viewing device size and to ensure that the image is loaded instantly without delay
$4,450
$3,850
World Crane Week Newsletter Sponsored content rates
Please note: 15% discount available for non-agency clients
Position USD
Sponsored content 1
Whether you want to build brand awareness or drive leads for your business, this format can do it all.
Headline: Max 60 characters including spaces Standfirst: Max 400 characters including spaces Button Text: Max 20 characters including spaces Image: 570px width by 190px height high res image Article: Five images (Jpeg or PNG formats), text (up to 3000 characters including spaces) or please supply a link to an article hosted on your own website.
$4,450/month
Sponsored content 2
Text: Max 308 characters including spaces Button Text: Max 20 characters including spaces Image: 3:2 ratio image high resolution image Article: Five images (Jpeg or PNG formats), text (up to 3000 characters including spaces) or please supply a link to an article hosted on your own website
$3,850/month
Crane Market Newsletter rates
Please note: 15% discount available for non-agency clients
Position USD
Sponsored content 1
Whether you want to build brand awareness or drive leads for your business, this format can do it all.
Headline: Max 60 characters including spaces Standfirst: Max 400 characters including spaces Button Text: Max 20 characters including spaces Image: 570px width by 190px height high res image Article: Five images (Jpeg or PNG formats), text (up to 3000 characters including spaces) or please supply a link to an article hosted on your own website.
$2,500/month
Sponsored content 2
Text: Max 308 characters including spaces Button Text: Max 20 characters including spaces Image: 3:2 ratio image high resolution image Article: Five images (Jpeg or PNG formats), text (up to 3000 characters including spaces) or please supply a link to an article hosted on your own website
$2,200/month
Bauma 2022 Newsletter Sponsored content rates
Please note: 15% discount available for non-agency clients
Position USD EUR
Sponsored content
Highly prominent position to dominate newsletter with space to expand your message. Limited to 3 advertisers.
Headline: Max 40 characters including spaces Standfirst: Max 250 characters including spaces Button Text: Max 20 characters including spaces Image: 3:2 ratio image Article: Max 3000 characters including spaces, five JPEG or PNG images or a link to an article hosted on your website
$4,025/month €3,500/month

Contact

To find out more, please contact Mike Posener

Find out more