Magazine Advertising

Unique advertising positions for show guide issues or supporting product launches offer a great opportunity for some high impact, high visibility marketing.

Barn door

A split cover revealing your advert comprising of a full page and two half page verticals.

Belly band/Wraparound

Your belly band wrapped around the magazine with the option of linking to your double page spread of advertising inside the magazine.

Supplement

A supplement bound in the magazine consisting of four, eight, 12 or 16 pages.

Magazines give you the space to turn your advertisement into a visual story, not just a one-line product pitch.

Gatefold: Cover or inside position

Three pages of advertising opening out as a gatefold from either the front cover or back cover. Or, opening out as a four- or six-page gatefold inside the magazine.

Postcard

Attach a postcard to the front cover of the magazine for high visibility marketing that every subscriber will see and be engaged.

Bookmark or Tabbed ad

You can guarantee all subscribers see your advertisement with a bookmark added to your ad or highlighted with a tabbed insert.

NEW: Dominate the digital issue

We now offer advertisers the opportunity to appear as the first page of the digital issue of the magazine, which could look like this:

Dominate the digital issue and steal a march on your competitors by purchasing this premium position.

Page sizes and rates
30% surcharge for cover positions
Please note: 15% discount available for non-agency clients.
Advert Type EUR USD
Number of Insertions 4 8 4 8
Full Page €4,900 €4,500 $5,900 $4,610
Half Page Island €3,750 €3,300 $4,500 $3,950
Half Page €3,300 €2,950 $3,920 $3,550
Third Page €2,615 €2,400 $3,150 $2,900
Quarter Page €2,170 €1,900 $2,580 $2,300
Outside front cover (digital only) €3,450 €3,125 $4,140 $3,750

Magazine Specfications

Bleed size

Please add 3mm (0.125in) bleed to all edges of full page and DPS ad sizes.

Colour

CMYK only – do not use RGB or spot colour

Bonus digital issue

All advertisements are included in the digital version of the magazine and are linked to the company website or direct to a specific URL. Please supply high resolution pdf files.

Rich media

Link additional video, audio or images to your digital advertisment, free of charge, when viewed via the International Rental News. Please talk to your local sales contact.

Double page spread

420mm x 297mm
(16.5in W x 11.75in H)

Full page

210mm x 297mm
(8.25in W x 11.75in H)

Half page island

117mm x 184mm
(4.625in W x 7.25in H)

Half page vertical

86mm x 268mm
(3.375in W x 10.5in H)

Half page horizontal

184mm x 124mm
(7.25in W x 4.875in H)

Third page vertical

57mm x 268mm
(2.25in W x 10.5in H)

Third page horizontal

184mm x 85mm
(7.25in W x 3.35in H)

Quarter page

86mm x 124mm
(3.375in W x 4.875in H)

Contact

To find out more, please contact Ollie Hodges

Find out more