E-Blasts

An e-blast is a marketing campaign sent via e-mail; to thousands of customers within minutes; in different languages; with different sales messages. E-blast campaigns provide the opportunity to communicate with your target audiences quickly and cost effectively.

It delivers information or drives people to your website and is particularly effective for:

  • New product launches
  • Increasing web traffic
  • Newsletters (end-users and distributor/agents)
  • Driving exhibition visitors to your booth
  • Auctions/used equipment sales
  • Delivering digital brochures and in-house publications

How does it work?

THE PROCESS IS FAST AND SIMPLE:

  • Create the e-mail content and subject line (KHL can provide examples, assistance and advice – free of charge)
  • Select your audience:
    • Geographic
    • Sector
    • Business type
    • End user
    • Language - include different languages for the same campaign at no extra charge
  • The compiled e-mail is proofed to you for approval – the campaign does not launch until approval to proceed is received.
  • Specify the day and time to launch the campaign
  • See the campaign results from your computer in real-time including:
    • How many e-mails are delivered
    • How many e-mails are opened
    • How many clicks are made
    • Job title, company and country of who opened and clicked

TIMING

  • Campaigns can be launched within 48 hours of receipt of the e-mail content and experience tells us that 80% of the response is made within the first 48 hours of the campaign being launched.
  • A campaign prepared, tested, launched and delivered within 96 hours – regardless of geography!

E-MAIL CONTENT

  • e-mail content supplied by you or designed by KHL
  • Embedded links to brochures or video
  • Text-only version to improve deliverability rate

E-MAIL APPEARANCE

  • The e-mail is dedicated to you and is not shared with any other company
  • The e-mail will be from you and not KHL
  • You choose the subject line
  • No “spam” characteristics

UNDELIVERED E-MAILS

  • We will not charge for undelivered e-mails including:
  • Bounces (Hard or soft)
  • Firewall rejections

CAMPAIGN RESULTS

TRANSPARENCY AND ACCOUNTABILITY – EASILY CALCULATE RETURN ON INVESTMENT

As soon as the campaign is launched online real-time access to the ongoing results are available through our digital campaign dashboard

This access can be shared with your colleagues via the internet and the campaign results downloaded.

Construction Custom E-Blast Selection Form

Contact

To find out more, please contact Eleanor Shefford

Find out more