Audience

18,012 CIRCULATION

*PUBLISHERS OWN DATA INCORPORATING BPA (JULY-DEC 2020)

6 ISSUES PER YEAR

49 MINUTES AVERAGE READ TIME

SIGNET ADSTUDY AUG 2020

Construction Latin America reaches the decision makers of the largest buyers of construction equipment in Latin America. CLA has further strengthened its readership by incorporating the distribution of Construccion Pan Americana into its circulation.

Construccion Pan Americana has a loyal Spanish-speaking following that has been developed over 50 years and these high-level executives will now be receiving monthly copies of CLA, further complimenting CLA as the only route to market in Latin America.

CLA’s circulation is dynamic and determined by the importance of the construction industry’s GDP in each country. The magazine is distributed to the whole region with a special focus on the strongest markets throughout Latin America.

CLA’s circulation targets buyers of equipment, specifically the contractors and rental companies as they purchase 75-80% of all construction equipment in the region.

CLA also targets the countries that are showing the most potential for growth over the coming five years and increases copies to these regions upon demand. The greater the need for equipment, the more copies of CLA are sent, offering manufacturers the greatest opportunity to sell their products.

If your company operates worldwide, request a media pack from our sister publication, International Construction, to see further advertising opportunities.

Circulation by business type

60.1% Contractor/Sub-Contractor, Construction Contractor/Consultant, Consultant, Consulting Engineer/Architect/Quantity Surveying, Project/Construction Management Consultancy, Consultant/Planner

15.4% Distributor/Agent/Equipment Sales, Manufacturer

8.3% Equipment Rental

6.9% Construction Department of Large Industrial/Commercial Concern, Authority/Government - National/Local, Association/Education/ Establishment/Research, Energy / Windpower / Petrochemical, Airports/Ports/Docks/Offshore, Finance/Regulator, Specialized/ Heavy Transport/Rigging, Petroleum Producer, Power Generation, Training, Insurance, Inspections, Industrial Establishment (maintenance/repair works, steel stamping, workshops), Industrial Maintenance, Safety, Communication and Software companies

3.1% Mining/Quarrying/Aggregate Production

2.4% Public/Private Utilities

3.8% Other companies allied to the field

Circulation by Country

  • Argentina - 1,424
  • Bolivia - 312
  • Brazil - 5,896
  • Chile - 1,549
  • Colombia - 2,045
  • Costa Rica - 202
  • Dominican Republic - 122
  • Ecuador - 387
  • Guatemala - 115
  • Honduras - 114
  • Mexico - 3,496
  • Panama - 253
  • Peru - 1,428
  • Puerto Rico - 110
  • Uruguay - 241
  • Venezuela- 112

Contact

To find out more, please contact Wil Holloway

Find out more