Remarketing

Remarketing is designed to make the advertising experience as friendly to the consumer as possible. People are constantly bombarded by advertisements for things they are not interested in. Remarketing tries to combat this, connecting customers to business as easily and painlessly as possible.

WHY REMARKETING?

Amplify your message and engage with a targeted audience that is interested in your products and services. Remarketing is the process of (anonymously) following or tracking website visitors online after they have left a website where they are served advertisements via a cookie.

What it's good at:

• Gaining tens of thousands of brand impressions
• Targeting unreachable audiences
• Targeted ads that fit the preference and needs of each user
• Ideal for supporting lead generation campaigns to build awareness

Remarketing turns potential customers, into paying customers!

KEY BENEFITS OF USING KHL'S REMARKETING

Brand Awareness

Remind users about your specific products & services

KHL provides many contact points over a long period of time, targeting user interest and redirecting them to yourbrand

Customized Adverts

Send out “personalized” deals

Offer users a special deal targeted to their profile, leading to; increase in sales, engagement and customer retention.

Cross Selling

Can be used to inform users of various product or service

This includes anything that may be related or complimentary to the product a user looked at initially.

Geographic & Device

Target specific languages, cultures or products and services

You can also target devices and choose between desktop, tablets and/or mobiles.

Campaign Reporting

The summary campaign statistics will be provided at regular intervals

KHL also offers the ability to drill down and provide additional data on geography, devices, age and gender.

Reducing Waste

Ads will only be served to a KHL website visitor

You can direct visitors to the parts of our website that reflect your products and services.

Combining remarketing with other forms of digital advertising on KHL sites can be beneficial. For example if you have sponsored content, adding remarketing will increase your exposure to those people who have already shown interest in your product or services.

PRICING & SPECIFICATIONS

To ensure that you don’t use all your purchased impressions in a short period of time, it is possible to cap your daily/weekly impressions, for example, 10,000 per day.

KHL will work proactively with you before and during the campaign to ensure a successful ROI. As a part of this project management you will be provided with regular updates on the campaigns progression to enable mid-campaign changes to both creatives and audience.

The technical specifications will be dispatched upon confirmation of booking.

MISCONCEPTIONS & BRAND SAFETY

Brand safety is very important, ensuring your online ads avoid any placement or context that could potentially harm your brand or reputation.

The biggest misconception is that remarketing is a form of stalking. People are worried about remarketing being too intrusive. Customers think they will be tracked through every site and spammed accordingly.

Visitors are assigned a new anonymous ‘ID’ that can then be used to deliver advertisements

Personal identity is never involved in remarketing

Ad campaigns are constantly monitored by the KHL digital team