E-Blasts

An e-blast is a marketing campaign sent via e-mail; to thousands of customers within minutes; in different languages; with different sales messages. E-blast campaigns provide the opportunity to communicate with your target audiences quickly and cost effectively.

It delivers information or drives people to your website and is particularly effective for:

  • New product launches
  • Increasing web traffic
  • Newsletters (end-users and distributor/agents)
  • Driving exhibition visitors to your booth
  • Auctions/used equipment sales
  • Delivering digital brochures and in-house publications

How does it work?

THE PROCESS IS FAST AND SIMPLE:

  • Create the e-mail content and subject line (KHL can provide examples, assistance and advice – free of charge)
  • Select your audience:
    • Geographic
    • Sector
    • Business type
    • End user
    • Language - include different languages for the same campaign at no extra charge
  • The compiled e-mail is proofed to you for approval – the campaign does not launch until approval to proceed is received.
  • Specify the day and time to launch the campaign
  • See the campaign results from your computer in real-time including:
    • How many e-mails are delivered
    • How many e-mails are opened
    • How many clicks are made
    • Job title, company and country of who opened and clicked

TIMING

  • Campaigns can be launched within 48 hours of receipt of the e-mail content and experience tells us that 80% of the response is made within the first 48 hours of the campaign being launched.
  • A campaign prepared, tested, launched and delivered within 96 hours – regardless of geography!

E-MAIL CONTENT

  • e-mail content supplied by you or designed by KHL
  • Embedded links to brochures or video
  • Text-only version to improve deliverability rate

E-MAIL APPEARANCE

  • The e-mail is dedicated to you and is not shared with any other company
  • The e-mail will be from you and not KHL
  • You choose the subject line
  • No “spam” characteristics

UNDELIVERED E-MAILS

  • We will not charge for undelivered e-mails including:
  • Bounces (Hard or soft)
  • Firewall rejections

CAMPAIGN RESULTS

TRANSPARENCY AND ACCOUNTABILITY – EASILY CALCULATE RETURN ON INVESTMENT

As soon as the campaign is launched online real-time access to the ongoing results are available through our digital campaign dashboard

This access can be shared with your colleagues via the internet and the campaign results downloaded.

DP-DPI Custom E-Blast Selection Form

Contact

To find out more, please contact Alister Williams

Find out more