White Paper

White Paper Marketing

White paper marketing will establish your company as an authority in your sector, giving you a competitive edge.

5 key benefits of producing and marketing a white paper:

  • Gain highly qualified, targeted leads
  • Establish your brand as an authority
  • Build a rapport with potential clients
  • Educate your audience
  • Hundreds of thousands of brand impressions during the marketing campaign.

Example of a Whitepaper Marketing Campaign

A company wanted to create a white paper around their key USP to promote the company, create engagement with their customer and generate high quality leads.

KHL Digital was commissioned to:

  • Create a survey
  • Send survey to a targeted section of readers
  • Compile the results
  • Write high quality White Paper via senior KHL editor
  • Client review and approval
  • Gate and promote White Paper on KHL digital channels
  • Deliver details of over 200 visitors who downloaded it
  • Marketing campaign:

Magazine Article

  • Published in relevant magazine with a circulation of 26,000
  • WEBSITE: Displayed on relevant websites’ home pages delivering 38,999 impressions.
  • NEWSLETTER: Published in relevant weekly newsletters for 1 month generating 21,451impressions.
  • ARTICLE: The article published on relevant websites and was viewed 289 times
  • E-BLAST: Two campaigns to relevant readers produced 7,716 opens with a 22.6% open rate.
  • SOCIAL MEDIA POSTS: Facebook and Twitter posts generated 3,702 views.
  • REMARKETING BANNERS: Served to visitors to relevant websites using the Google Ads network delivered 103,287 impressions.
  • TOTAL ONLINE IMPRESSIONS: 175,444
  • TOTAL HIGH-QUALITY DOWNLOADS WITH CONTACT DETAILS PROVIDED: 247

Benefits to the Client

  • Client brand promoted to a combined audience of 140,663
  • Details of 247 high-quality downloaders (with appropriate privacy permissions)
  • Ownership of a professionally produced White Paper
  • White Paper has a long shelf life
  • Distribution of the White Paper to client’s customer database
  • The White Paper sets the client apart from its competitors and elevates them as an authority in the sector

Contact

To find out more, please contact Ollie Hodges

Find out more